palazzo bellocchi_logo

Story of elegance & hospitality

PALAZZO BELLOCCHI

palazzo bellocchi_logo_brand identity

Set in the center of the city of Brindisi just a few steps from the waterfront, Palazzo Bellocchi is a historic Reinassance mansion dating back to the 1600s. Renovated in 2022, today the luxury hotel is home to suites and five different types of mini apartment.

Like the best stories of love and hospitality, it all starts with a hug.

The mansion holds the history of two generations, two cultures linked to artistic, aesthetic and culinary estri.

The commissioner's request was to put a face on the 100-year history of what the heir Bruno Bellocchi calls a "beautiful family."

The monogram characterizing the logo was born from reading the tale of righteous men and loving women and being inspired by the family emblems. The letters B and P close together, reminiscent of the embrace, the womb, the dwelling place.

palazzo bellocchi_logo

Logo anatomy & colors


palazzo bellocchi_logo spacing
palazzo bellocchi_logo spacing

palazzo bellocchi_logo_light background
palazzo bellocchi_logo_dark background
palazzo bellocchi_logo_dark background
palazzo bellocchi_logo_light background
palazzo bellocchi_logo_color palette
palazzo bellocchi_logo_brand identity
palazzo bellocchi_logo_identity card
palazzo bellocchi_logo_key folder
palazzo bellocchi_logo_key card
palazzo bellocchi_logo_door hanger
palazzo bellocchi_logo_door hanger
The corporate image was taken care of in its entirety, from business cards, to key cards with folders, through door hangers and internal signage.
The customization was not only limited to printed material but also involved uniforms and fabrics that all bear branded embroidery.

The graphic project in this article is the result of a work done during my job at Promostudio 360. All rights reserved.